Saturday, July 30, 2005

More advertising evil

I don't know who's in charge of booking advertising on the Toon Disney channel, but it's gotten worse. Yes, they're still advertising "Space Bag" to children—the plastic storage bags that you vacuum all the air out of to compact your clothes and pillows and such. (One handy use they showed was a suitcase packed full of compressed bags of clothes that otherwise wouldn't fit into the suitcase. Great idea! As long as the hotel where you'll be staying offers hose vacuums when you're ready to pack for the return trip.) [Sadly, those Best Western ads Ben was swayed by earlier this summer did not address the vacuum-related amenities. Yes, "you can have free coffee" and "you can stay for five days," sure. But how are they fixed for guests who need to vacuum-pack their suitcases?)

Worse still, this channel aimed at kids is also running ads for the Craftmatic adjustable bed. Yes! Merchandise aimed at the children's grandparents' demographic group! Ben has urged me to purchase the Craftmatic posthaste. "We don't need that because we already have beds we like," I explained. "But it's more comfortable!" rebuts the most willing consumer of advertising ever.

Are there any picture books out there that help explain to kids why commercials are not to be believed?

8 comments:

Ellen said...

My nephews at one point were heavily into infomercials, and could expound on the virtues of every product imaginable. Luckily they had no knowledge of any family credit card numbers.

The Un-Apologetic Atheist said...

Just keep emphasizing that the point of commercials is to lie to people so they will buy things they do not need. Tell them that the people who make commercials are PAID by companies so the companies can make more money. If it was the truth, they would not need to PAY the people to invent commercials. So the better the commercial looks/sounds, the more they had to pay them and the less likely it is to be true.

Orange said...

Thanks, Rob—I just relayed your explanation to Ben. Will lather, rinse, and repeat as needed.

The Un-Apologetic Atheist said...

You are most welcome. I just hope it works!

I can't help but wonder sometimes if growing up without a television, as I did, has been what stood in the way of me being a "normal" American who accepts what he is told on face value. I suspect commercials are a large part of adapting us to consumerism and trend-followership as a way of life.

JT said...

I like the response above. However, I did want to say that I bought the Target brand "travel" version of the Space Bags. They're awesome -- no vacuum is required. They have a little air valve. You just put the clothes in, zip it up, and slowly roll the whole thing into a tube. The compression forces the air out and really saves space.

Sorry, I just turned that into a commercial. Don't let Ben see it.

Funduk said...

I believe that usually the commercials are less aimed at children and more aimed at the parents(or grandparents!) supervising them.

Anonymous said...

I feel better then I have in Years.

Clothing Specialist said...

Interesting blog, be sure and check out my site / blog when you get a chance at www.shoes-apparel-discount-fashion.com/ Thanks and have a great day.