Do you get a zillion catalogs you don't need? Does it irk you that (a) all that paper is being wasted to send you catalogs you don't want and (b) someone has profiled you and decided that you are their target audience? There's now an easy way to save the earth and spare your mail carrier's back at the same time—Catalog Choice makes it easy (and free) to tell retailers to quit sending you their catalogs.
I just signed up and canceled a dozen. I can't wait for the mail to come each day now that I can pounce on unwanted catalogs and zip, zip, cancel future ones. Yes, I know you can always call their customer service line to cancel catalog delivery, but I don't like making busywork phone calls.
'Twas a New York Times article by Eric Wilson that tipped me off. Catalog Choice is the brand-new brainchild of the National Wildlife Federation, the Natural Resources Defense Council, and the Ecology Center, looking to cut down on the wastefulness of the 19 billion catalogs mailed each year in this country.